Princecraft Boats Honored with Employer of Choice Award

February 2022 News

Continuing its legacy of high employee satisfaction and premium aluminum boat designs, Princecraft Boats has been awarded the Employer of Choice Award by the Boating Industry Canada Employer of Choice (BICEOC) award program for the fifth consecutive year. The award, which is historically presented during the annual Toronto Boat Show, was announced virtually this year.

“We are honored to once again be recognized with the Boating Industry Canada Employer of Choice Award,” said Rodier Grondin, President, Princecraft Boats. “This award is especially meaningful as it correlates to direct feedback from our employees, who have continued to remain committed to delivering exceptional products and the highest level of craftsmanship, despite the ongoing challenges of the pandemic. On behalf of all of us at Princecraft, I am incredibly honored and proud of our team.”

The Boating Industry Canada Employer of Choice (BBEOC) Award is the only made-in-Canada recognition for the country's recreational marine industry. A weighted scoring system is used to determine the winners. The Company Profile accounts for 50% of the overall evaluation score. The Employee Commitment Survey represents the remaining 50%. All participating companies must achieve a minimum of 75% combined score on the assessment to claim the award.

To learn more about the Boating Industry Canada Employer of Choice award program and view the 2022 winners, visit: https://boatingindustry.ca/featured-articles/9306-2022-boating-industry-canada-employer-of-choice-awards-announced.

For more information about Princecraft Boats, visit www.Princecraft.com.

To learn more about Brunswick Corporation, visit brunswick.com.

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