Honda Marine recognized for outstanding customer service
October 2007
News
The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year,
based on customer surveys. Honda Marine's outboard engines were recognized for their performance, fuel-efficiency, reliability, and quietness-at-cruise - evaluating criteria important to consumers.
"Continual acknowledgement by both the NMMA and J.D. Power & Associates reflects that Honda and its dealers are delivering an exceptional sales and service experience," said John Fulcher, senior manager, Honda Marine. "In a service-oriented industry, we're proud to continually raise the bar."
The NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program's inception, more than 450,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 103 boat and engine brands participating.
Honda Marine pioneered four-stroke engine technology, setting a new benchmark for fuel efficiency, quiet operation, and low emissions. Honda's outboards share the same unparalleled durability, quality, and reliability of its legendary automobiles. With models ranging from 2 to 225 horsepower, Honda Marine's full line of current production models meets rigorous California Air Resources Board (CARB) 3-Star standards, ensuring their availability and regulatory compliance in all 50 states.
