Regal says it sold 60 boats at Toronto show
February 2008
News
The Orlando, Fla.-based boatbuilder said 60 of its boats were sold at the Canadian show, held Jan. 12-20.
"Because of the robust Canadian market and an excellent dealer network dedicated to our brand, we expected the Toronto show to have success," said Duffy Stenger, Regal's vice president of sales and marketing, in a statement. "But I never would have estimated that we'd set a record in the process."
The 60-unit figure was reached through the efforts of Regal's Ontario region dealers-Crate Marine Sales, Crate's Lake Country Boats and Buckeye Marine.
"Consumers are finding out what we've known all along," said Dan Crate of Crate's Lake Country Boats, in a statement. "Regal is building a product that stands out in this environment. Today's buyer isn't simply shopping for the least expensive boat, but one that provides the best combination of quality and value. We think we've hit that sweet spot."
The effort was not simply product-driven, says Crate. The dealership, along with the others participating, have invested heavily in Regal-sponsored sales training programs, factory visits and product knowledge. And, most of Regal's 24-model line-up was on display.
While early returns point to a generally flat boat show season, Regal's Stenger says the spike in Toronto shouldn't be considered a fluke.
"Dealers who have invested in their brand and dedicated the necessary resources to sell them at the shows are doing well," he said. "During times like this, it pays to be attentive to every little detail at the shows. Our Canadian dealers are a testament to that."
