Koppers Fishing and Tackle Corp. recently introduced a radical new fishing lure design as well as a new brand called BaitBall. The unique design implementation spotlights one of nature's underwater survival events: the schooling formation of baitfish being ambushed by predator gamefish. The new brand is defined by three elements; BaitBall is a concept, a lure and a series of lures.
The new BaitBall series is a sub-brand to the LIVETARGET brand and has been in development for over four years. The new BaitBall unleashes the ingenuity of LIVETARGET's lure design and industry-leading production capabilities to deliver a series of lures unlike anything developed before.
Using ultra-modern CAD and manufacturing processes and controls, the LIVETARGET Series is available in both fresh and salt water in Threadfin Shad, Emerald Shiner and Glass Minnow hatches. The new designs include poppers, jerkbaits and crankbaits.
The BaitBall Series has a MSRP of $16.99. (www.livetargetlures.com)
