Mercury Marine has received an "Excellence in the Mobile Apps for Business" award for their Product Knowledge app. Developed by Jester Communications in conjunction with Robin Senger, Mercury Marine's global product training manager, the iPad app allows users to view product information, such as specifications and features; images and vidoes of their selected product; sales information materials like performance bulletins and sell sheets; and a price estimator. The product information section also includes high-res photos and 3D views of products.
"Our strategic development of the Product Knowledge App with Jester Communications affords Mercury the opportunity to activate our sales force in a digital, mobile-friendly way,” said Randy Caruana, Mercury Marine vice president, North/Central America, and Asia Pacific. “This powerful app fulfills the dual purpose of educating our field staff and dealers' sales teams, and helping those same dealers sell more engines.”
The app became available in spring 2014.
For more information, visit www.mercurymarine.com.
