Avalon, Calif., is the only incorporated city on Santa Catalina Island of the California Channel Islands, and the southernmost city in Los Angeles County. It was this beautiful city that led to the name inspiration of the pontoon manufacturer based in Michigan. Jim Wolf, the president, CEO and owner of Avalon & Tahoe Manufacturing, Inc., enjoyed his time living in California and that’s how the Avalon Pontoons name eventually evolved. However, the story doesn’t end there. Catalina Island was also incorporated into the company, this time as a name for one of Avalon’s most versatile pontoon lines.
“Catalina is the most affordable version of our signature high-end series,” says Sales VP Brian Richards. “It has all the looks and quality and is the easiest line to personalize our signature look. It allows you to a la carte your boat exactly how you want it compared to our Catalina Platinum line that comes with a lot of those upgrades standard.”
When it comes to giving customers exactly what they want, no Avalon dealer does it better with the Catalina line than Bill Forenski, owner of WMF Watercraft & Marine in Delaware, which first began as a Jet Ski repair shop in 2004 before evolving into pontoon sales.
To read the complete story, click here.
