Forest River Marine, proud maker of Berkshire, South Bay, and Trifecta pontoons, has joined the Marine Retailers Association of the Americas (MRAA) at the highest level as a Platinum Party Member.
“We believe in the importance of a strong and effective dealer body,” shared Tom McCuddy, general manager of Forest River Marine. “We are proud to have a strong network of dealers, and we believe that supporting the work of our industry’s dealer association is an important contributor to the overall health of our industry and our boating community.”
Across Forest River Marine’s three boat lines, people are able to choose from plenty of different floorplans that appeal to all types of pontooners. As Marketing Director John Sweeney puts it, “We have a boat for every onwater activity, from cruising and fishing models to luxury entertainment and triple tube performance models. Quality is engineered into each boat’s DNA. You can see it in the styling, feel it in the performance and experience it in the excitement of owning one of our pontoons!”
“The Forest River team has shown a great desire to strengthen its dealer network in support of their customers,” stated Matt Gruhn, president of MRAA. “From their participation at our annual conference all the way through to their communications with the Forest River dealer network about programs and opportunities that our team here at MRAA has to offer them, they continue to invest in and lead the way with dealer development.”
Forest River joined a continually growing lineup of boat manufacturers, vendors, and suppliers that support the dealer community through partnership with the MRAA. This enables MRAA to expand the products and services it offers to dealers, with the goal of providing them with more tools, resources and educational opportunities to in turn fuel their success.
