“Fish Through It”

Iconic fishing brands Abu Garcia®, Berkley®, PENN® and Ugly Stik® are joining forces for the “Fish Through It” campaign to remind families of the joys of fishing — a sport normally about human connection which is now valued for its ability to create "social distancing" in the outdoors.

In light of the global COVID-19 crisis, families and individuals are in need of safe, engaging and socially responsible activities suitable for all ages. From tips and techniques to reminding families why fishing is always a fun pursuit, this campaign is designed to help anglers of all ages and skill levels to make the most of self-isolation and stay-at-home directives.

The “Fish Through It” campaign was created to inspire all anglers to stay connected to their love of fishing and the fishing community, even if their ability to get on the water is hampered or even eliminated by the restrictions in place in the fight against COVID-19. The brands behind the “Fish Through It” campaign remind anglers to continue to remain in compliance with current local and national regulations and guidelines regarding activities outside of the home.

For those whose states or municipalities have issued shelter-in-place orders, the partners in the “Fish Through It” campaign will provide interesting fishing content which will enhance fishing skills that can be deployed when we can all safely and responsibly return to the water. Through their respective social media channels and landing pages on the websites for Abu Garcia, Berkley and PENN, the brands are serving up interesting and timely content. Each brand is also putting its own spin on the idea with unique content geared toward their respective community.

Recognizing that social media is one of the only ways to stay connected right now, Berkley created the 14-Day Challenge hosted by professional bass angler, Hunter Shryock, to get anglers and families engaged both in and out of the house (when and where permitted). The challenge began on Monday March 30. Each day, a new challenge will be presented via the Berkley Facebook page and the Instagram Page where people are encouraged to submit their responses to the challenges in order to win prizes and engage with the online community. Official rules can be found at the Berkley “Fish Through It” page.

“Fishing has always been a way for people to get through tough times,” said Berkley Vice President of Marketing Jon Schlosser, “’Fish Through It’ is a positive movement that helps people focus on nature, reflection and escape. The 14-Day Challenge unites everyone in this need to stay connected with facets of life that should be pleasant distractions. Eventually, as we collectively recover from this trying time, we hope our campaign will inspire families to continue to turn to fishing and spending quality time together in the outdoors.”

Berkley’s 14-Day Challenge launched Monday, March 30th and will continue through April 13th. The “Fish Through It” campaign will continue as each brand’s website and social channels are updated with fresh content. Participants are encouraged to use the hashtags #FishThroughIt and #FishThroughItChallenge.