Sneak Peek 2024: Bayliner's New Identity

Bayliner Boats is launching its new brand identity bringing a revitalized energy to the boat builder known for creating high-quality affordable cruising, fishing, and sport model options. The brand refresh represents one of the most comprehensive redesigns in the company’s 65-year history driven by consumer research signaling Bayliner’s commitment to attract new boaters and brand loyalists seeking the thrill of authentic on-water experiences.

“Many Bayliner owners are first-time boat buyers, and our vision for this redesign was to fully represent the feeling and excitement that comes with a day on the water,” said Benoit Verley president, Venture Group.

The updated Bayliner “B” represents the spirit of feeling at home at the helm. In addition to a new look showcased through the logo, tagline and design of boat models, consumers can expect an intuitive and user-friendly website experience that will quickly guide them to the model that best matches their needs. (www.bayliner.com)