Discover Boating, powered by NMMA and MRAA, in collaboration with Progressive Insurance, is launching its third safety video series titled "Top Safe Boating Tips" this month. The five-part series covers crucial safety topics that all boaters need to be aware of for a worry-free day on the water, including boating with pets, refueling, navigation lights usage, trailering and safe seating. Last year's Discover Boating/Progressive-produced video series garnered more than 2 million views on YouTube, helping to engage and educate boaters on on-water safety best practices.
The first video, “Keep Your Dog Safe on the Water: A Pet Owner’s Guide to Onboard Adventures”, offers tips for pet owners who want to bring their canine companions on their boating adventures. The video covers essentials like selecting a pet life jacket, protecting paws from hot surfaces, ensuring hydration, proper boarding techniques, and following marina pet policies. This first episode in the latest video series can be viewed below and on Discover Boating's YouTube channel.
To further engage current boaters and the next generation, Discover Boating and Progressive strategically created short-form videos (in addition to longer form versions) that can be shared on social channels, such as TikTok and Instagram—popular platforms Discover Boating’s target audiences use to consume digital content. Discover Boating will also be sharing the new videos via consumer email distributions and on its websites in the U.S. and Canada.
Industry stakeholders are encouraged to view and share these safety videos on your social media channels, consumer emails, brand website or play it on loop in showrooms, to provide valuable safe boating content for your customers.
The five-video series in 2024 focuses on the following topics:
- Safe Boating with Pets
- Refueling Best Practices
- Proper Use of Navigation Lights
- Boat Trailering Techniques
- Safe Seating Protocols
Similar to the 2023 video series (viewable/shareable here), a new video will be released each month, March-July, on YouTube. Discover Boating will also share shorter cutdown versions to engage target audiences across social media platforms and promoted on the Discover Boating blog, DB TV section, and b2b.discoverboating.com.
