Best Bait Container for Fishing
Fresh live bait is sometimes the only path to fishing success, but keeping the bait cool, oxygenated, and easy to retrieve can be challenging. All of these problems are solved with EGO’s Soft Side Bait Cooler. Insulated with a soft yet durable fabric, the cylindrical bait cooler maintains water temperature, has an internal mesh bag to easily access the bait, and fits every brand of portable aerator for oxygen flow. The container’s hard, structured lid zips shut and the waterproof cooler features a handle and shoulder sling for easy carrying.
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What’s Up Dog?
The days of being a helicopter dog parent are over with the new Up Dog, an inflatable doggy pad that allows dogs to climb out of the water on their own. You no longer need to struggle to hoist your dog out of the lake; instead they can safely climb up onto a dock, paddle board, or boat completely on their own using the inflatable pad. With additional traction to reduce paw slip, this stable and long-lasting doggie step can handle dogs of any size.
Steering With Extravagance
Add a bold, yet luxurious panache to any boat helm with carbon fiber marine steering wheels from Schmitt Marine. Few materials can deliver the strength, style and leading-edge performance of carbon fiber. The Primus CF marine steering wheel is designed for all-day comfort and has a woven pattern and glossy finish. Its ergonomic rim features Santoprene rubber inserts that reduce hand fatigue and improve grip when conditions get wet. For easy one-handed use, the Primus CF has an integrated carbon fiber control knob and the virtually maintenance-free glass ball bearings ensure smooth operation.
Lightweight & Lifesaving
If you’re searching for one of the most comfortable, lightweight life jackets out there, then take a look at the new inflatable PFD from Mustang Survival. Replacing traditional inflation bladders with Membrane Inflatable Technology (MIT), the MIT 100 is extremely lightweight and offers a more flexible, low-profile fit yet ample protection on the water. When inflated, the MIT 100 provides 28 pounds of buoyancy and will turn most wearers face up if unconscious. With its 1-fold design, repacking the bladder after deployment is quick and easy, and the convertible inflator lets users choose between automatic and manual inflatable modes.
On The Water Hoops
Designed to seamlessly mount to the side of your pontoon boat, this innovative basketball hoop brings the excitement of the court to the open water. Equipped with secure foam-padded hooks and a protective backboard, your boat’s exterior surface stays pristine while you perfect your shots on the water. Designed for pontoon boats of all sizes, the Aqua Shot ensures both safety and entertainment.
Find Freedom & Take Flite
Stand and surf across the water with ease on the newest eFoils from Flite. Designed by a former kite surfer who no longer wanted to wait for the wind to pick up, these personal watercraft feature lightweight, inflatable boards with electric propulsion. Launched easily from a boat or dock, these motorized hydrofoils now come with a scooter option, which provides more stability and balance and makes water surfing available to everyone.
The cushioned top layer of the Fliteboard PRO models offers a platform for beginners to comfortably grip the board, and the ULTRA L2 is the world’s lightest eFoil with a narrower shape for ultimate maneuverability and a newly-designed hand controller.
Eagle Eye Fishfinder
With newly designed high-definition enhanced sonar, FishReveal technology, and detailed charting, the new Eagle fishfinder from Lowrance is its most accessible one yet. Quick to install on a boat or kayak, the Eagle features auto tuning sonar and comprehensive C-MAP charts, helping anglers of all levels find and catch more fish with its eagle-like vision. With pre-loaded high-resolution C-MAP inland charts for the United States, anglers can spend more time fishing than searching. Options are also available to create custom half-foot contour maps of local lakes or uncharted water in real time with Genesis Live, giving anglers all the details needed to quickly navigate to the best fishing spots.
Pontooning For Prizes
Get ready for the fun and prize-filled poker run at the Oshkosh ToonFest in Wisconsin on July 13. The pontoon-only event guides boaters along a tour of local businesses for a day of boating camaraderie that ends with prize awards, dinner for all participants, and live entertainment. Stamp your card at each stop along the way to be entered to win cash prizes. Each boat can have up to 12 passengers, and the $30 per person registration fee gets participants koozies, prizes, entertainment, and dinner at Dockside Tavern. Those who register before June 15 are also guaranteed an event shirt. Make new boating friends, show off your pontoon, and enjoy the waterways of Wisconsin.
Outstanding Oil
Ensure the longevity of your outboard with fresh gearcase oil from LIQUI MOLY. Critical to the longevity of an outboard or sterndrive engine's lower unit, the Marine High Performance Gear Oil SAE 85W-90 from LIQUI MOLY offers outstanding wear protection. Delivering excellent protection from corrosion, oxidation and wear, its prime viscosity and temperature properties remain stable under the extreme pressure generated by continuous high RPMs, even as it ages. For optimum value, change a lower unit's gear oil once a year or every 100 hours of engine use.
Winning Windbreaker
A great fit for all boating enthusiasts, the Crew Collection sailing jackets from Helly Hansen got a major upgrade for Spring/Summer 2024. The all-purpose Crew is waterproof, breathable, windproof and warm with a fleece lining. Available now, Helly’s Crew 2.0 styles are the latest iteration of the already winning line, elevated by subtleties enhancing both style and function. Enhanced with smart sailing features such as sealed seams, a high fleece-lined collar, adjustable hem and cuffs, and dual zippered hand pockets, Crew 2.0 is the perfect lightweight jacket for spending time on the water.
