Gold Eagle Survey Results

Published in the April 2013 Issue April 2013 News

Gold Eagle Co. hired Kelton Research to conduct an online and email survey to gauge how people felt about getting their watercraft and other mechanical equipment prepped for the spring season. A total of 752 Americans, ages 18 and older, were owners of watercraft and other motorized equipment who responded to the survey, and the results were almost to be expected. Tom Bingham, director of marketing at Gold Eagle, knew all too well about the stresses of seasonal machine preparation.

“Springtime preparation of small engine equipment can be challenging, time-consuming and expensive if not done properly,” said Bingham. “It's important to thoroughly inspect, clean and properly lubricate your equipment before flipping the on switch or you could find yourself standing in line at the repair shop.”

The survey concluded that almost 75 percent of respondents have had their equipment malfunction after the first use, leaving four out of five of those people paying just under $300 on average for repairs. The survey concluded that there are a few simple tips that could save all of the hassle and stress of engine prep for spring.

1. Proper education on the steps needed to store engine equipment in the fall.

2. Before first use, check fittings and fasteners, including grease fittings and bearings for proper fastening and lubricity.

3. If finding trouble starting the engine, add appropriate fluids, such as “Start Your Engines!” to make engine start easier.

4. If something seems wrong, ask a professional.

(800-621-1251/www.goldeagle.com)

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