South Bay is proud to partner with BRP on this promotion, driving significant interest on purchases of boats packaged with Evinrude E-TEC engines. The sales promotion offers the consumer a 5-year BRP factory-backed warranty and a special low consumer financing program. The promotion begins January 1, 2009 and ends April 15, 2009. Evinrude engine's reputation for dependability, quality and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours makes the decision to power with Evinrude an easy one.
The Evinrude 100th Anniversary Sales Event will be supported through an aggressive advertising campaign including online, television and mass consumer email marketing efforts.
"We focused on consumer needs with this offer - financing assistance for the overall purchase as well as worry-free boating," said Roch Lambert, vice president and general manager, Evinrude division for BRP. "We have made it very attractive for consumers to own the new South Bay and E-TEC powered boat with this fantastic promotion," he concluded.
Consumers who purchase and take delivery of eligible engines from a participating South Bay dealer during the promotional period will receive the following benefits:
1. 5-year factory backed limited warranty [3-year BRP factory warranty PLUS an additional
2-year B.E.S.T. (BRP Extended Service Terms) coverage];
2. Special financing on entire boat packages;
The promotion is offered in the U.S. on consumer retail purchases between January 1, 2009 and April 15, 2009 on South Bay boats powered by new, unused 2009 model year and earlier Evinrude E-TEC engines 40 horsepower and above.
To participate in the offer, consumers must visit a South Bay dealer. Consumers can find complete details including official promotion rules on www.evinrude.com or at authorized Evinrude dealerships.
BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300-horsepower. All engines are available at Evinrude dealerships worldwide.
