Roch Lambert and BRP part ways

November 2009 News

From http://www.boating-industry.com

STURTEVANT, Wis. - Ever since Bombardier Inc. acquired Evinrude and Johnson from a bankrupt Outboard Marine Corp. (OMC) in March 2001, Roch Lambert has been the face of the outboard engine brands within the industry. He even stayed with the company - and with the Evinrude brand - when Bombardier's powersports brands were spun off into a separate company, BRP Inc., in 2003.

However, the former vice president and general manager of Sea-Doo, Ski-Doo and Evinrude for BRP US, Inc. recently decided to reorient his career outside BRP, said Julie Johnson, media relations manager for Evinrude, in an interview yesterday.

This occurred as BRP was "consolidating the sales and marketing activities of our Can-Am/Sea-Doo/Ski-Doo/Evinrude brands as we continue to take appropriate measures to meet our financial commitments and remain well positioned for a recovery in the powersports industry," said Johnson.

Under the restructuring, Yves Leduc has been named vice-president and general manager of the North American division for BRP. He will oversee all the brands (Sea-Doo, Ski-Doo, Can-Am and Evinrude) for North America. Leduc was most recently vice president and general manager for BRP's Can-Am/after sales operations division. Chris Dawson remains vice-president and general manager for BRP's international division, overseeing all of its brands.

"Yves' mandate is to increase complementary and greater harmonization of our actions in North America and worldwide," explained Johnson.

Scott Weber, formally director of North American sales for Sea-Doo/Ski-Doo/Evinrude, has been named vice president of sales, marketing and after-sales service for Evinrude. Additionally, Bernard Guy has been appointed vice-president of sales & marketing for Can-Am; and Robert Lumley has been named vice-president of sales & marketing for Ski-Doo/Sea-Doo.

Like what you read?

Want to know when we have important news, updates or interviews?

Search

Roch Lambert and BRP part ways

You Might Also Be Interested In...

Sea Pro Boats Enters the Pontoon Market

Making Waves

Garmin expands boater warning capabilities with new AIS warning messaging feature

KICKER Sponsors Lake Havasu’s Two Top Performance Boating Events

Hertz and Princecraft Partnership Brings Hi-Res Audio tp 2025 Models

Meet Modus, The Future of Mobile & Marine Audio

Share

Get more Pontoon in your inbox

Get more Pontoon in your inbox