The Elite Cooler line by Pelican Products, Inc. is already highly popular, but it just got even cooler with its first wheeled model for easy transport.

Mercury Marine has announced a brand-new addition to their line of engines. the 40hp and 60hp versions of their SeaPro four-stroke engines are designed to provide longer engine life and maintain power and performance.

For years we’ve credited PlayCraft for building fast racing pontoons and often completing the packages by using NASCAR-like graphics and upholstery work.

Highlights from the 2016 Minneapolis Boat Show!

Greetings from beautiful Minneapolis!

Infinity Fabrics has just introduced a new upholstery vinyl line to the boating industry with their Superior Upholstery Vinyl.

Yes, this really is a 50-mile-per-hour pontoon that can turn on a dime. While 10 years ago we wouldn’t have even dared dream of such a possibility, the reality is Manitou has continued to raise the performance bar each year.

If you want a seriously fun ride, check out the Airhead Live Wire tube.

Avalon Pontoons and Honda Marine have partnered with Northpoint Commercial Finance to provide Avalon’s dealer network with a new inventory finance program.

Many people think of drones as a nuisance, little noisy flying machines intruding on our privacy, agitating our calm and quiet airspace. But from a boater and a pilot’s view, they can be fun to use and even valuable.

Innovation and quality are the foundation of the Qwest line of pontoons, yet we were still pleasantly surprised at what we discovered with the new for 2015 822 Linai.

"We’ve made major strides to ensure a robust future for recreational boating.”

West Marine recently awarded Lori Giampoli a shopping spree thanks to her incredible fundraising efforts on behalf of the Leukemia & Lymphoma Society’s Leukemia Cup Regatta series.

Check out this automatic boat cover by SunStream.

Yamaha has announced a new sales promotion for their outboard motors.

From the upholstery and colors to the contour of the layout, there is a very inviting feel to this boat that is worthy of a closer look.