Lowe Boats Introduces a New Era and Brand Identity

August 2021 News

Building on its 50-year reputation for performance and durability, Lowe Boats unveiled a new bold era, including a comprehensive evolution of the iconic brand with new product designs and features, messaging, and a logo to attract the next generation of consumers.

“We're passionate about delivering amazing experiences on the water for our customers, and we have a long history of delivering world class boats that last generations,” said Greg Falkner, general manger, Lowe Boats. “The bold new direction for Lowe is built upon this strong foundation to honor our current customers passion for the outdoors while evolving the brand to dynamically attract the next generation of boaters.”

As part of the relaunch for the brand, the new creative direction not only changes the logo and color palette, but the boats themselves. The rollout of the new brand is highlighted by the completely reimagined 2022 SS Pontoon and Bay Series models and will be carried through Lowe’s full lineup in upcoming model years.

“This new era for Lowe is only as strong as our products, and we couldn’t be more thrilled to launch these unrivaled designs with our consumers in mind, with our new branding, which matches our bold new style,” continued Falkner.

To preview the new Lowe branding, click here, and be on the lookout for the full launch later this Fall, which will include a newly redesigned website.

  • Like what you read?

    Want to know when we have important news, updates or interviews?

You Might Also Be Interested In...
News, Feature

BoatClass Expands to more than 35 Locations

BoatClass, a certified on-water boater training ha...
Web Exclusive
Feature, News

TowBoatUS Service Now in Coeur d’Alene, Idaho

When boats break down on the water, TowBoatUS safe...
Web Exclusive
BoatUS
News

Introducing Revel Boats

Revel Boats is the newest pontoon brand that was i...
Feature, News

Earth-friendly tips for Earth Day

Mother Earth needs a little help from boaters, but...
Web Exclusive
BoatUS
Feature, News

Coming Up: Marine Service Technician Week

The week is dedicated to recognizing the exception...
Web Exclusive
Feature, News

Supersede Set to Transform Marine Grade Plywood Market

Supersede Marine Board addresses the gap in the ma...
Web Exclusive
Theresa Nicholson
Share

Send to your friends!

Click here to read the current issue.

Already a subscriber? Please check your email for the latest full issue link.