Lowrance, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTarget Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS LIVE Ultimate Fishing System, as well as HDS Carbon and Lowrance’s recently introduced Elite FS displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.
The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.
Triple View
Offering three viewing options, ActiveTarget can be set to Forward, Down or Scout mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish.
ActiveTarget is a perfect complement for Lowrance Active Imaging 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imaging views for finding structure, and the superb target separation of Lowrance CHIRP Sonar. ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99.
New Elite FS Fishfinder Series
Lowrance also announced its most powerful Elite series fishfinder/chartplotter available – the new, Elite FS. The latest introduction in Lowrance’s lineup of mid-range fishfinder/chartplotter displays, the Elite Fishing System (FS) combines a full lineup of fishfinding tools with a display that is easy to use and easy to install. From ActiveTarget Live Sonar and extreme high-resolution Active Imaging with Lowrance CHIRP Sonar, SideScan and DownScan Imaging to preloaded C-MAP Contour+ Fishing Maps, Elite FS offers anglers all the tools needed to find and catch more fish.
Target Fish Live
Watch high-resolution images of fish movements – tracking them as they swim in and around cover with ActiveTarget Live Sonar. This innovative solution allows users to see how fish are positioned in structure and how they respond to a lure presentation. With this view, anglers know if the current technique is working, or if it’s time to make an adjustment – information that traditional sonar or structure imaging simply won’t deliver.
Preloaded Contour+ Maps
Spend more time trying to catch fish and less time trying to find them with the high-resolution detail of C-MAP Contour+ inland and coastal charts preloaded into Elite FS displays. From finding key fishing areas, like ledges, drop-offs and ditches to navigating with precision to fish-holding areas, users will have more success on the water with high-resolution 1-foot contours on over 8,900 U.S. lakes and on thousands of inland lakes in Canada.
Find More Fish
See structure and cover with a new level of refined detail and at a range unmatched by any other structure imaging technology with Active Imaging 3-in-1 sonar featuring CHIRP, SideScan and DownScan Imaging with FishReveal. Get the best of CHIRP sonar and DownScan Imaging on one screen with FishReveal – a Lowrance exclusive that helps anglers easily recognize fish from structure and cover on high-detailed DownScan images.
Build The Complete Elite
Elite FS displays include full networking capability with Ethernet and NMEA 2000 connectivity, and integrated wireless, making it easy for anglers to create a complete system that fits the way they fish. Add HALO Dome Radar, Outboard Pilot or share sonar, charting, waypoints, and other user data between multiple displays via Ethernet.
“We are very excited to add such a powerful, yet affordable fishfinder/chartplotter to our award-winning lineup,” said Knut Frostad, CEO, Navico Group. “Anglers will love that we have packed our most advanced sonar technologies in an easy to use and install display.”
Available from authorized resellers with 7- and 9-inch displays, the new Elite FS series includes a variety of model options with and without Active Imaging, as well as ActiveTarget Live Sonar transducer solutions. Prices range from $649 for the ELITE FS 7 with C-MAP Contour+ to $1,199 for the ELITE FS 9 with C-MAP Contour+ and Active Imaging 3-in-1.
For more information on ActiveTarget, HDS LIVE, Elite FS Fishfinder Series or the full range of Lowrance products, visit www.lowrance.com.
