Continuing to build on its new era and the excitement of the newly launched Lowe Boats SS Pontoon Series, the company recently announced its partnership with country music star Rodney Atkins. Through the collaboration, Lowe and Atkins will co-host an on-water concert series highlighting their newly launched Lowe models at select locations across the U.S.
“This is an exciting announcement and partnership for the Lowe brand,” said Greg Falkner, General Manager, Lowe Boats. “After learning of Rodney’s genuine passion for the on-water lifestyle, and his love of spending time on the water with his family, we knew he was the perfect partner to showcase our bold new designs and the next chapter of the Lowe brand across the country. We are thrilled to have him onboard and look forward to a great time on the water together.”
As part of the partnership, Rodney Atkins and Lowe Boats will be co-hosting a series of on-water concerts during Summer 2022. Attendees will have an opportunity to experience an interactive, 30-minute acoustic concert from Rodney as he performs onboard a Lowe boat. Fans will be encouraged to join by boat to hear Rodney perform during these one-of-a-kind, on-water concert settings.
“When I initially learned about Lowe and the direction of their brand to reach the next generation of boaters, I was inspired by their mission and excited about the authenticity of the partnership,” said Atkins. “I spent my childhood growing up on the water, and now that I have a family of my own, I can’t wait to share those same experiences boating on the lake and creating memories together. My good friends at Lowe were able to outfit a pontoon to fit our specific needs, and speaking from experience, their new models are head turners with great family-friendly features.”
SS Pontoon Series.
Rodney is the newest owner of a Lowe SS pontoon. The all-new series within the Lowe lineup features bold new designs with 16 different length and floorplan options to choose from, including Walkthrough, Conversion or L-Shape lounge layouts, each at various lengths ranging from 17’10” to 27’11” providing ample space and storage to enjoy a full day on the water with friends and family. Features include:
